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Founding faculty

Jeff Ross

Co-Founder · Authority Strategist · CVJ Mentor

An international speaker, customer value journey strategist and digital marketing leader who helps leaders turn strangers into advocates through trust, story and service.

Jeff Ross
About Jeff

Jeff is an international speaker, customer value journey strategist, mentor and digital marketing leader with over seventeen years of experience in online business, social selling and influence-based marketing. Known for his ability to clarify chaos, he helps leaders and brands design simple, scalable customer journeys that turn strangers into advocates.

A specialist in voice positioning and message clarity, Jeff helps thought leaders find, refine and monetise their voice through ethical copywriting, storytelling and attraction marketing. As a lifelong student of buying psychology, he teaches leaders to communicate in a way that resonates with the voice already playing in their audience’s head.

Jeff is also the creator of the Hero Makers movement, empowering purpose-driven leaders to rise, build legacy and serve from a place of identity and integrity — the same philosophy now at the centre of Voice to Influence.

Topics & Expertise
Customer Value Journey Voice Positioning Buying Psychology Attraction Marketing Storytelling Leadership
Learn from Jeff

Build a customer journey that turns strangers into advocates.

Jeff coaches live inside the Weekly Lab every Thursday, and leads strategy for every Leadership Accelerator partner.

See the Leadership Accelerator No hype. No pressure. Just clarity and direction.